Brand Bowl 2026
We partnered with USA TODAY Ad Meter to deliver live Super Bowl ad analysis using focus group rankings and social listening insights.
The One Piece Jolly Roger
A cross-national study examining how the One Piece flag became a shared protest symbol through political theory and social listening.
Gen Z vs. Gen Alpha
HUNTER and L’Oréal asked our team to analyze how Gen Z and Gen Alpha differ in media consumption and purchasing behavior.
Growing Up is a Choice
We repositioned Nutella beyond its child-focused perception to resonate with young adults through a nostalgia-driven campaign.
Brands That Talk Like People
Analyzing how brands like Starface use cultural fluency and conversational voice to build identity-driven communities.
Ready to turn insights into impact?
Email: choh.christina@gmail.com
Phone: (417) 258-0009